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Goal Setting For The Wild Food Challenge

Big problems are rarely solved with commensurately big solutions. Instead they are most often solved by a sequence of small solutions, sometimes over weeks, sometimes over decades”
~  Chip & Dan Heath

When we have big, complex problems (like carrying more body fat than we would like), our tendency is to come up with big – and sometimes complex – solutions (like “I need to eat healthy and exercise more”).

The difficulty with this kind of big solution is that our goals become very broad.

“I will eat healthy” is a goal that sounds good in theory, but where do we start?
What do we need to do?
What is “healthy” and how are we going to know when we have reached the goal of “eating healthy”?

We create massive change in our lives, trying to tackle the big goals that will deliver our big results…and what happens?

We can feel like we are fighting the battle on too many fronts. All to often we can’t sustain the massive changes we make and everything falls over when become overwhelmed by it all.

Small actions can create ENORMOUS change” ~ Dean Dwyer, Make Shift Happen(referencing The Dragon Fly Effect)

Low Hanging Fruit

Big problems and big goals are often better tackled with small solutions and bite-sized behavioural goals.

With the Wild Food Challenge, we start by picking the ‘low hanging fruit’  — the simple little behaviours that will be the easiest to change — and set some bite-sized goals. These bite-sized actions will build up over time and help us achieve our big, mammoth-sized goals.

Changing the way we think & taking charge of a few vital little behaviours, will change our routines and environment enough for the benefits to start flowing naturally.
That will make it easier to put these small changes onto autopilot so we can move on to making the next small changes.

Bite-Sized Goals

There are at least 2 bite-sized goals you should set in advance for The Wild Food Challenge:

  • How often you are going to buy a Wild Food.
    Every time you shop for food? Once a week? Once a fortnight? Every time you go to a certain market?
  • The day of the week and meal-time that will become your Wild Food Meal.
    Do you have a specific day of the week or meal when you have more time to spend in the kitchen?

Some examples of further bite-sized goals you might choose:

  • Try 1 new food every week.
  • Buy mostly veggies that are in season.
  • Try every different kind of animal I can find, at least once.
  • Try every different cut of meat the butcher has.
  • Find a way of preparing liver so I that I actually enjoy the taste of it.
  • To make Sunday night dinner a Wild Food Meal every week.
  • Visit all of the local farmers markets and choose something I have never eaten before.
  • Invite my family and friends over to dinner once a month to show them what I have been up to in the kitchen.
  • Try 1 new recipe every week.
  • Try 1 new way of preparing a previous Wild Food or a familiar food once a month.
  • Eat my way around the world by trying a new cuisine every month.
  • Make the Wild Food Meal into a family tradition.
  • To try all of the foods I didn’t like when I was young and haven’t eaten since.
  • Plant some herbs in the back garden.

So now that your small behavioural goals are sorted out, what are your big personal goals? Your mammoth-sized goals?

Woolly Mammoth-Sized Goals

Take some time to think about what your personal goals actually are.

  • Do you want to lose weight?
  • Eat healthier?
  • Look better naked?
  • Have more energy to run around and play with the kids?
  • Better sports performance?
  • New PR’s in the gym or Crossfit box?
  • To better manage your stress levels?
  • Be happier and more fulfilled?
  • Get rid of niggly little symptoms that have been causing you issues?
  • Actually stick with an eating plan once you have started?
  • Get your family on board with eating and enjoying good food?
  • Learn to cook?

What are you doing right now on a week to week basis to get you there?

If you are not hitting your health & wellness goals, then it is time to change it up.

The Wild Food Challenge is the perfect vehicle for implementing the kind of change that will boost you towards where you want to be and help you stay there in the long run.

And, of course you have the even Bigger Goal of the Wild Food Challenge:

The Even Bigger Mammoth-Sized Goal:

  • To nourish your body more completely with a wider array of high quality, well sourced, whole foods.
  • To nourish your mind by challenging yourself, trying new things, expressing your creativity in the kitchen and sharing your micronutrient rich meals with others.
  • To bring together all the necessary ingredients for health & happiness and to cook up a life a little less ordinary. So you can really love the life you live.


The next step is to plan your habit hooks based around your bite-sized goals.

A good way to fast-track change is to hook a new behaviour onto an existing habit.
So the new behaviour then becomes something that you do automatically, requiring much less conscious thought and energy!

You can find some examples of handy Habit Hooks here.

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