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Tag Archives | diseases of modern civilisation

Watch Out America! The scarily successful ‘Share a Coke’ Campaign may be heading your way

The ‘Share a Coke’ campaign absolutely exploded in Australia over the summer of 2011. The campaign involved printing people’s names on millions of coke cans and bottles. People either found or ordered custom made coke bottles & cans, so they could ‘share a coke’ with their friends and loved ones. It was HUGE!

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What is the Paleo Diet?

Often definitions for what the Paleo Diet is all about and the ‘rules’ or guidelines for what to eat and what to avoid on a Paleo Diet, start with explanations of what Paleolithic Man (aka our caveman and cavewoman ancestors) might have eaten for the many millions of years before we started cultivating crops, farming […]

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Debunking Calories In vs Calories Out for Weight Loss: Assumption #1

When any government organisation or weight-loss guru advocate eating less and exercising more to lose weight, they are really trying to bend and contort the Calories In vs Calories Out principle into a weight loss strategy.

To apply this principle to weight loss they are forced to make some assumptions.

Assumption #1

That the only two variables that impact our body fat stores are the calories we consume and the calories we expend.

THIS IS WRONG.

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The Complexities Surrounding the Simple Task of Eating

The problem with choice

Humans have been eating for over 2 million years, so you would think that we have got the hang of it by now, wouldn’t you?

Evidently not.

We no longer have to hunt our food down or go foraging in the wilderness for it.
The hardest thing we have to do for food now, is to run the gauntlet of the
supermarket aisles, battling it out with the other shopping trolleys in the wild west of Woolworths.
But, as a race we are fatter, slower and more diseased than ever.

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